If you are in the real estate business, having a visually appealing and well-functioning website is a necessity. In many cases, a website is the first place that potential buyers and sellers are going to visit to seek out information on properties. And while there is an array of different facets to consider when trying to improve the user's experience, here are the top 5 things to boost your real estate website.
As a realtor, there is no doubt that your website must have photos of the properties that you are brokering; this is a given. But have you considered adding pictures of yourself and the rest of the staff? By using profile pictures, clients will become more comfortable with the business. It can also be wise to include photos of the office location, as this will help customers find the place when they are coming in for a meeting.
Refrain from Using Pop-Ups It used to be that pop-ups were employed on a vast majority of websites, but they no longer remain popular. The primary reason for this decrease in usage is because they turn off users and drive traffic to other websites, and this also holds true in the real estate world. When considering ways to increase your customer base, be careful not to make the mistake of hindering one's browsing experience by forcing them to deal with pop-up windows.
Use the Latest Coding Technologies
As the internet evolves, so do the languages used to create websites. Advanced languages can help a site load faster and they give it a more modern appearance. When working with a developer, stress the fact that you would like your real estate website built with the latest technologies available. And while users may not know that your site is technologically up-to-date, they will certainly notice the pleasant experience it creates.
Choose the Right Keywords
Often the biggest mistake that realtors make when implementing a website for their business is a failure to target the proper keywords. This is especially true in regards to the location of the properties that are for sale. When you are targeting a sales area, it is vital that the names of the cities in which you are trying to sell houses are mentioned within the content. For instance, if you have a listing for a house in Sydney, then be sure to mention this on the website. Doing this will help to ensure that when users search for properties, they are directed to your website.
If you would like buyers and sellers to be able to get in touch with you once they have decided on a property, then you are going to want your contact info on your website, especially if they have gone through an agent finder such as OpenAgent. More than that, try to include links to social media accounts, email addresses, and your phone number. In addition, implement a contact form into the website, so that users can easily contact you when needed.
Having a well-made and easy to navigate website is crucial for every realtor. Not only will a website show that you are willing to embrace technology, it will give potential customers a chance to view properties from the comfort of their own home. When you are launching a site, be sure to use the latest technologies and include plenty of photos. Furthermore, always make sure that the keywords that you are targeting will drive clients to your website, and refrain from using annoying pop-ups. Keeping these 5 tips in mind will go a long way in boosting your real estate website.